Alexander Wagner Profilbild


Senior Management Expert – Sales, Buying & Strategy


"Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less then perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful."
- Mark Victor Hansen

Personal comment: In each life you can decide between being couraged or running away from challenges. My parents told me: "When we had a broken washing mashine in the past, we repaired it; when we had seen violance or someone needed a helping hand, we always tried to support others, who were not able to manage it by themselves. We didn't throw anything away in the older times, there was no reason for it - everything has the official approval of existence. When we hurt our partners, we truly felt the pain, and we talked and fixed the problem. Neither finger pointing (by the way - if you point one finger at someone, three fingers are pointing back at you!), nor negative feelings helped in any of this critical situations. We learned to search for root causes, mirrored ourselves self-critically and we loved and forgave each other. The real moral backbone comes from authenticity and the ability to step into other's shoes. Generousity starts with no-judgement attitude. We stepped up to each other and not away - that's why we were married for more than 50 years."
What I have learned from my life: You always have the choice of being open-minded, generous, vision-building or positively progressing with people by including them into groups instead of excluding them. And one major thing is important as well: be fearless and courageous to create the best world ever - it's is always fear stopping us from rising beyond ourselves and being successful!


Lift and maintain new business concepts into sustainable and profitable success stories. Multi-category achievements in Luxury-Lifestyle, Fashion, Offline and Online Retail.

Globally connected expert with proved expertise in negotiation, leadership and coaching. Highly responsible and organized optimizer and strategist for intercultural environments.


    Customer focused senior manager with proven record within start-up, turnaround, and 180°-change environments of verifiable success achieving revenue, profitability, and business growth objectives.

    Extensive online and offline buying, product management and sales expertise with capability of building and leading multi-national teams in Fashion, Watches/ Jewelry, Sports, Travel and other lifestyle segments.

    Trusted negotiator and consultant with long-time reputation who developed and built all-over profitable strategies for individual partners in competitive landscapes across different countries.

    Capable owner of hundreds of million EUR budgets, including P&L responsibility, and managed category teams in hierarchies of up to 40 people.

    Leadership coach and hiring expert with NLP (NeuroLinguistic Programming) knowledge, who evaluates employee’s personality and behavior to develop and run successful managing teams.

    Since 2016 I am working as a freelancing consultant beside my regular work to share my experience and knowledge with other people.

    My expertise is consulting for Retailers and E-Tailers, handling Departments Stores, Amazon, Ebay, Zalando, Otto or Groupon, training and supporting them with individual strategies based on targets and needs.

    As multichannel retail specialist , I am also capable to lead, build and integrate into multinational teams to create an effective and balanced work environment.

    With my professional data driven background in SQL, ETL, HTML, Visual Basic and MS Office usage I am able to delve deeply into problems to find the optimal solution based on individual needs.


    • Results Oriented Leader: Improved online B2C sales by 210% YoY due to implementation of new online marketing and assortment strategies for different regions (US, Europe, EMEA).
    • Start-Up Pioneer: Launched Amazon’s first Pan-European Fashion department prototype with Luggage & Travel Accessories. Implemented successfully new website strategies by harmonizing assortments, by localized pricing and aligning marketing strategies to a fast-growing business in 5 countries (Germany, France, UK, Italy and Spain).
    • Industry Expert: Built and developed the most valuable EU Watches & Jewelry buying team to become Germany’s most successful online store in only two years rated by GFK, a German market research company.
    • Innovation Driver: Automated ordering processes across Amazon Europe and reduced luggage inventory by 35% and improved annual inventory turns by 2; increased product availability for top-selling suitcases by 17% YoY.
    • Customer obsession: Managed the European strategic development for the shoes and handbags website Implemented a new design concept and a new simplified navigation structure that the industry awarded this online shoe store as Germany’s most convenient shopping website.
    • Experienced Negotiator: Successfully negotiated multiple consignment and full-return agreements for Amazon’s Watches and Jewelry category in Germany. Due to reduced inventory capital and the overstock return option, improved the annual inventory turns to 5, which is 3x better than industry standard of between 1.5 and 2.
    • Brand Developement Expert: Implemented private label strategies for lifestyle products in fashion and luxury jewelry and watches, leather goods and luggage, including brand objective and business plan to grow these brands to multi-million Euro businesses.
    • Hiring Expert: Conducted numerous interviews for senior manager positions in buying, marketing, legal or recruiting, challenged multiple hiring decisions for optimal results; completed my teams with 16 signed contracts.
    • Ambitious Senior Team Leader: Set challenging goals for the team members and promoted 5 team members to senior positions by personalized coaching and individual development monitoring.


13355 BERLIN

info [at] e-tailigence [dot] com